Google Chrome ad blocker will start working from July 9 worldwide

14.01.2019

Google has developed a built-in ad blocker for a number of advertisements in the Chrome browser. By means of this tool, users are protected from inappropriate content that does not meet standards.

How does ad blocker work?

The blocking tool will start working from July 2019 around the world, and since 2018 it has been launched in Canada, the USA and the countries of the European Union.

Filtration of advertisements is based on consumer preferences. If advertising banners or videos are classified as annoying, visitors of the site will not see them.

 

Interaction with different types of integrations:

  1. Large-scale ads. They will automatically be broadcast at the bottom of the screen, without changing their location when scrolling through the page.
  2. Video. Video with sound that turns on automatically will be blocked. The exception is video recordings hat are broadcast at the beginning and in the middle of the video, which have a similar theme with the site. Also, videos that run without sound will not be blocked, and the user can independently change the volume level.
  3. Pop-up ads. These ad inserts interfere with viewing the main content, so they will be blocked in Chrome. Only inserts that appear in interactive content, such as videos or online games, and occupying no more than 25% of the entire screen will remain. They should be located at the bottom of the player.
  4. Countdown timer. It occurs when loading basic information, the user needs to wait to view the site and close the timer, so this type of integration will also be hidden. If a countdown advertisement can be closed immediately upon entry, it will not be blocked.

Why is it profitable for Google?

Chrome has been the leader in terms of audience reach for several years. More than 60% of all those who have access to the Internet use this service. In December 2018, the market share of this browser reached a new record - 67.2% (in the desktop version). In terms of audience volume, it is far ahead of its competitors. Firefox ranks second with 9.6%, Internet Explorer is the third with 8.3%.

In the mobile sphere, Chrome also confidently holds the first position in the ranking, totaling 63.2% at the end of 2018. Its competitor is Safari, with 26.6% of the audience using portable devices.

Ad blocker of irritable advertisements will regulate the classification system, setting clear standards for different sites (platforms). Site owners and webmasters who place advertising integrations will be able to attract more visitors if no violations can be found or they are eliminated.

 

How to check the site?

To ensure that the resource meets the quality standards from Coalition for Better Ads and visitors can see quality advertising, you can use the convenient Ad Experience Report tool. This service allows administrators and owners to find all violations, view all intrusive ads, change their format or subject matter.

To get a report, check your sites at: https://developers.google.com/apis-explorer/#s/adexperiencereport/v1/adexperiencereport.sites.get.

After the verification is completed, the statistics on the quality of advertisements for mobile and desktop versions will be available. The report contains two tabs:

  1. Problems with design. These are pop-up interfering windows, countdown timers, full-screen ad inserts with charming scrolling, inter-page banners.
  2. Problems with creativity. This section contains information about videos that are reproduced with sound without users' consent, as well as flashing animated ads.

For maximum clarity, each violation identified by the Ad Experience Report service is displayed separately, illustrated, or accompanied by explanatory video recording. The site owner can fix the problem and check again.

If no violations have been identified, you can safely post a link to go to the 1xBet website. Such advertising integration will not be considered annoying and will bring you more than a dozen unique visitors, increase loyalty with existing customers and expand the audience.

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